479° Popcorn, designed by San Francisco based The Engine Room, is an artisan, organic popcorn product with lots of fun, 8 unique flavors: Alderwood Smoked Sea Salt, Black Truffle + White Cheddar, Chipotle Caramel + Almonds, Fleur de Sel Caramel, Ginger Sesame Caramel, Madras Curry Coconut + Cashews, Pimenton de La Vera, Vietnamese Cinnamon Sugar.

The naming may seem to sound strangem but actually 479 degrees Fahrenheit is the optimal temperature for popping corn.

What is Pepsi thinking?

Pepsi has announced that they are undergoing a drastic relaunching of their branding and packaging to bring "new life" to their flagship brands. The most dramatic element is a redesign of the Pepsi Globe logo, which for some reason is now supposed to represent a smile.

"Pepsi’s Chief Marketing Officer Dave Burwick set the tone for the change at a meeting of Pepsi bottlers when he said “If we don’t change quickly, we run the risk of being a footnote to history,” according to Beverage Digest.

PepsiCo Chief Executive Officer Indra Nooyi told BD she didn’t expect the changes to immediately stop the decline of Pepsi CSDs in the face of a difficult economy, but she expects the initiative to slow the decline until it eventually flattens out.

BD also reported that the changes generally excited bottlers, and that Frank Cooper, vice president of sparkling brands, promised to help bottlers convert their fleet to display the new Pepsi Imagery, which is due to hit the market late this year or in early 2009." via BevNet
http://www.thedieline.com/blog/2008/10/what-is-pepsi-t.html